Summary of Marketing / Communication Sharing 2020

Gartner Hype Cycle for Digital Marketing & Advertising 2019
http://bit.ly/gartner-hype-2019-digimkt

The Power of “Defaults” and The Race to Monopoly
http://bit.ly/cuoc-du-doc-quyen

What Is The Price For Companies To Call Vietnamese Education Car Market?
http://bit.ly/goi-xe-gdtt

UAN Lookback 2019
http://bit.ly/uan-lookback-2019

Marketing Trends 2019 [CDD HTV9]
http://bit.ly/xu-the-marketing-2019

Does Increasing Your Budget Mean Increased Advertising Performance? [CDD HTV9]
http://bit.ly/tang-ngan-sach-quang-cao

The War for Market Share Facebook & Google [CĐKD HTV9]
http://bit.ly/facebook-vs-google-vn

Early Marketing and Consequences [CDD HTV9]
http://bit.ly/marketing-som-va-he-luy

Self value & micro-transactions:
http://bit.ly/personal-value-microtransactions

Battle Of Bases
http://bit.ly/cuoc-chien-cac-nen-tang

### Book Summary & Review ###

What Is Marketing – Seth Godin – Book Review
http://bit.ly/timkt-seth-vn
http://bit.ly/timkt-bookaholic [Bookaholic]

Crossing The Chasm
http://bit.ly/crossing-the-chasm-summary

From Zero to One
http://bit.ly/0-to-1-summary

Buyology: Truth and Lies About Why We Buy
http://bit.ly/buylogy-summary

Measure What Matters – Graphic Summarization
http://bit.ly/mswmatters-graphics

Recommended English Marketing Books (and How to Buy)
https://bit.ly/sach-marketing-nen-doc

### Marketing overview ###

Customer Acquisition & Retention Diagram
http://bit.ly/conv-acquisition-retention

Building Gen Y & Z Customer Relationships with CRM and Data
http://bit.ly/customer-relationship-yz

Customer Insight – Understand Truths and “Misunderstandings”
https://bit.ly/su-that-ngam-hieu

What is KPI? Why Are KPIs Not Achieved? Why Achieved KPIs But Is Business Still Ineffective?
https://bit.ly/kpi-what-why-how

Direct Marketing vs Advertising and Above The Line vs Below The Line
https://bit.ly/direct-adsv-above-below

Building A Marketing Strategy From A – Z
https://bit.ly/conv-digital-marketing-strategy

What Is Digital Marketing Different Online Marketing
https://bit.ly/conv-digital-marketing

The Impact of Branding on Digital Channels Efficiency [Video]
https://bit.ly/conv-branding-digital

Things That Keep Customers Away From The Brand
https://bit.ly/what-annoys-customer

### Digital Marketing ###

What is Programmatic Advertising? Overview of Display Advertising
https://bit.ly/conv-programmatic-advertising

Display Advertising Ecosystem Overview
https://bit.ly/tong-quan-display-eco

Remarketing vs Retargeting
https://bit.ly/rmkt-rtrg-def

Marketing Automation Overview [Video]
https://bit.ly/tong-quan-mkt-automation

Email Marketing Automation Case Study
https://bit.ly/ma-email-cs

Lead Scoring Automation Case Study
https://bit.ly/ma-ls-cs

5 Factors To Evaluate The Effectiveness of Marketing Automation
https://bit.ly/ma-effectiveness

Understanding Email Marketing In 20 Minutes [Video]
https://bit.ly/email-mkt-20mins

Why Email Into Inbox? And Why Not?
https://bit.ly/email-inbox-fb

More Effective Digital Advertising for Real Estate
https://bit.ly/real-estate-digital-mkt

Facebook Newsfeed Publisher Guidelines 2017
https://bit.ly/fb-newsfeed-guidelines-2017

Mobile Web or Mobile App
https://bit.ly/conv-mobile-web-or-app

What is CRM? What is ERP? Compare CRM and ERP [Video]
https://bit.ly/crm-erp-video

Everything You Need To Know About SEM In 10 Minutes [Video]
https://bit.ly/conv-sem-10-mins

### Beginners Marketing Career ###

What You Need When You Enter Digital Marketing
https://bit.ly/conv-digital-steps

How to Enter Digital Marketing? [Video]
https://bit.ly/digital-mkt-newbie

What is Digital Making? – UAN Talk Show [Video]
https://bit.ly/fb-digital-career-talk

Become a Marketing Director after 5 years working?
https://bit.ly/mkt-dir-5-years

What Do Digital Marketing Managers Do?
https://bit.ly/dmm-lam-gi-draft

Summary of Websites and Blogs About Digital Marketing
https://bit.ly/conv-digital-marketing-blogs

Good Boss, Good Teacher
https://bit.ly/sep-tot-thay-tot

What is the difference between Sales and Account?
https://bit.ly/sales-vs-account

### Mindset on marketing ###

What is Marketing Communications? What is IMC? The Role Of Digital In Marketing?
https://bit.ly/digital-imc-role

What is Full-stack Marketer, Does It Exist?
https://bit.ly/full-stack-mkter

How Should a Modern Marketing Team Be Structured?
https://bit.ly/modern-mkt-team

What Will The Marketing Team Of The Future Look Like?
https://bit.ly/mkt-team-of-future

Spam or No Spam? Questions You Should Answer Yourself
https://bit.ly/fb-spam-or-not

Doing Marketing True and False Only A Small Boundary
https://bit.ly/mkt-right-wrong

Nobody Needs Your Product
http://bit.ly/noone-needs-your-product

I Don’t Claim Reason and You Like It
http://bit.ly/i-am-not-rational

Dog Food Marketing
http://bit.ly/mkt-dog-foods

Marketing Doesn’t Change But Marketer Needs Change
http://bit.ly/mkters-need-changes

### Analysis & Optimization Knowledge ###

Fantasy Clicks and What You Should Know
https://bit.ly/gg-invalid-clicks-combat

Google Analytics and Why It’s Inaccurate
https://bit.ly/conv-google-analytics-why

Everything You Need to Know About A / B Testing
https://bit.ly/conv-ab-testing

Bounce vs Pogostick [Video]
https://bit.ly/conv-bounce-pogostick

Click vs Session [Video]
https://bit.ly/conv-click-session

Increase Conversion Rate For Sales Website
https://bit.ly/conv-optimize-ecommerce

SEO & Optimizing Conversion Rate For Mobile Website
https://bit.ly/seo-cr-mobile-site

How Do Websites Collect Your Information?
https://bit.ly/web-tracking

Increase Quality, then Reduce Quality in Advertising?
https://bit.ly/fb-quantity-vs-quality

Why do Digital Advertising Channels Slow down?
https://bit.ly/conv-digital-effectiveness

More Effective Ad Optimization
https://bit.ly/toi-uu-hoa-quang-cao

### Marketing Tools & Materials ###

Compare 19 Internal Communication Platforms for Work
http://bit.ly/nen-tang-giao-tiep

18 Free Sources for Competitor / Market Research:
http://bit.ly/cong-cu-nghien-cuu-thi-truong

Synthesis of Digital Marketing Worker Tools
https://bit.ly/conv-digital-tools

Primer – Marketing Learning Application For Beginners
https://bit.ly/primer-marketing-app

Data To Make Proposal / Report / Wind Slash
https://bit.ly/fb-data-proposal-planning

20 Tools for Automatic Data Collection and Reporting
https://bit.ly/cong-cu-tong-hop-du-lieu

Summary of SEO Tools
https://bit.ly/conv-seo-tools

SEO & Inbound Documentation From MOZ
https://bit.ly/seo-inbound-moz

Website & Blog Digital Marketing People Should Follow
https://bit.ly/conv-digital-marketing-blogs

### Other contain ###

Case studies content marketing from technology companies makes marketers look at
http://bit.ly/content-mkt-tech-examples

The article summarizes the interesting things that I think anyone doing marketing should check out:
https://bit.ly/hay-ho-nen-doc-1
https://bit.ly/hay-ho-nen- doc-2
https://bit.ly/hay-ho-nen-doc-3
https://bit.ly/hay-ho-nen-doc-4
https://bit.ly/hay-ho-nen -doc-5

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