Ranked: 20 Most Downloaded Apps in 2020 Globally

If you are planning to develop your own app, be sure to check out the most used apps in the world to get an idea of what actually works in the market.

App development is beneficial not only for monetary purposes but also to extend the reach of a business/website to the mobile users. Billions of people around the world are using smartphone devices now, and one definite way to reach those people is creating a mobile app for your business.

If you are planning to develop your own app, be sure to check out the most used apps in the world to get an idea of what actually works in the market. 

Ranked: 20 Most Downloaded Apps 2020 Globally 

From strategically finding love, to helping researchers search for extraterrestrial life—there is quite literally an app for almost anything these days. It is therefore no surprise that apps have become one of the largest consumer ecosystems on the planet, with the global app economy expected to reach $6.3 trillion by 2021. 

Today’s graphics pull data from a recent report by Sensor Tower that ranks the top 20 most downloaded apps of 2019. New entrants are rising up and threatening the dominance of more established tech companies—but can they sustain their current position on the leaderboard?

Image: Visual Capitalist

Note: Estimates include unique installs on iPhone, iPad, and Google Play from Jan. 1 through Dec. 31, 2019. Pre-installed apps for Apple and Google are excluded.

The Champions of the App Economy 

According to the report, total app downloads grew to 115 billion in 2019, including almost 31 billion downloads on the App Store and 84 billion on Google Play.

Social media giant Facebook owns four out of five of 2019’s most downloaded apps: Facebook, Facebook Messenger, WhatsApp, and Instagram. Collectively, they boast an eye-watering 16 billion downloads—with WhatsApp holding the top spot for the fourth year running. 

Growth in the short-form video category is apparent. The video creation app Likee joined this year’s ranking and sits in sixth place, with the majority of the app’s 330 million downloads coming from India. 

The app lets users edit videos using a wide variety of effects, and directly competes with TikTok—a lip syncing app that entered the ranking in 2018 and now threatens WhatsApp’s position at the top of the leaderboard.

Which Apps Are Climbing the Ranks? 

TikTok is the newest platform to turn its users into viral sensations, grossing $177 million in 2019. This is equal to more than five times its 2018 revenue. TikTok also bypassed Instagram in 2018, breaking Facebook’s foothold on the top four apps globally.

Image: Visual Capitalist

TikTok is owned by Chinese tech firm ByteDance, the most valuable private company in the world—and 78% of TikTok’s total Q4’2019 revenue came from its native country. 

Aside from several short-form video entrants, new players from other industries continue to storm up the ranks. While they don’t make the list of most downloaded apps yet, their recent success could change that.

Streaming Services

Netflix is the only streaming service to make it into the top 20 most downloaded apps, but the launch of Disney+ could potentially change that. Despite a November launch, Disney+ became the second most popular new app of 2019. Within a month, the service generated $50 million in revenue.

To put this into context, Disney+ acquired 34% of all streaming app downloads in less than three months, or 30 million subscribers—half of Netflix’s current 60 million U.S. subscribers. That figure also surpasses Hulu and Amazon Prime’s figures for the entirety of 2019.

Gaming 

With 2.4 billion people playing mobile games in 2019, gaming is also set to become a major player in the app economy. Two popular console franchises, Call of Duty and Mario Kart, recently entered the mobile market to become two of the most successful games in the category. 

The free mobile version of Call of Duty had the second best quarter of any mobile game ever, with 170 million worldwide downloads. Only Pokémon GO had a better quarter, with more than 300 million installs when it launched in 2016. 

The success of these apps can be attributed to their already established consumer base, and the evident shift in more gamers moving to mobile platforms as smartphone technology and processing speeds improve.

Countries Leading the App Economy 

The app economy is also being fueled by growth in emerging markets including China, India, Brazil and Russia, thanks to faster internet speeds and increasing smartphone adoption rates. 

Specifically, India’s increasing digitization is driving significant growth in the market. The country witnessed nearly 5 billion app installs in the last quarter of 2019—surging ahead of the U.S. with just over 3 billion installs.

Note: As Google Play is not available in China, the country was excluded from this chart. Image: Visual Capitalize. Image: Visual Capitalist

The App Economy 2.0 With an explosion in user spending, and seemingly endless opportunities for innovation, the global app economy shows a tremendous amount of promise, but is still in its early days.

“Consumers spent $101 billion on apps globally in 2018. This is double the size of the global sneaker market, and nearly three times the size of the oral care industry” – Danielle Levitas, EVP of Global Marketing & Market Insights at App Annie.

Rising consumer spend combined with other forms of monetization, such as advertising and mobile commerce, could soon enable the app market to surpass the trillion dollar barrier in revenue. 

While many experts claimed that the app industry was dead in its tracks, it’s safe to say that those predictions are now being irrefutably challenged.

Source: Visualize Capitalist

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s