Infographic: How is coronavirus impacting the mobile economy?

Mobile is a reflection of our lives — what is important to us in that moment. We will take you through a webinar on how coronavirus has dramatically impacted the mobile economy, with more consumers than ever before turning to mobile to stay informed, connected and entertained.

The first 4 months of 2020 have altered life dramatically for virtually every country and nearly every individual. COVID-19 (also referred to as the coronavirus) has gripped the world — dominating news cycles, altering financial markets and dramatically impacting industries from travel to healthcare to dining. And mobile is no exception. 

Mobile is a reflection of our lives — what is important to us in that moment. We will take you through a webinar on how coronavirus has dramatically impacted the mobile economy, with more consumers than ever before turning to mobile to stay informed, connected and entertained. 

In this article we will cover: 

  • How social distancing, work from home and government lockdown policies have increased consumers’ demand for mobile
  • How consumers are seeking entertainment on mobile across Gaming, Social Media and Video Streaming
  • What apps are driving growth in collaboration for businesses
  • Which food and grocery delivery apps consumers are turning to 
  • How consumers are weathering economic instability through finance apps
  • How medical and health and fitness apps are helping consumers relieve pressure on healthcare systems
  • And more! 

Discover the detail below!

01. Mobile Usage

Time Spent on Mobile Surges Admidst COVID-19 Pandemic

Global time increased 20% year over year from Q1 2019

Weekly time spent in non-gaming apps increased 10% from Q4 2019

02. Games

Mobile Gaming is the world’s most popular form of gaming – demand for mobile games accelerated in Q1 2020

Weekly Mobile Game downloads break records at 1.2B during Covid-19

Amidst lockdowns, hyper-casual, puzzle and battle royale games were in high demand

Trivia and world games see surge in download growth

Consumers turn to multiplayer games for entertainment and connection

03. Video Streaming

Consumers diversify their content catalogues with demand for new streaming apps and home players

Video streaming apps see record time spent in March 2020

04. Education

Global downloads see 90% growth compared to Q4 2019 average

In the US, Google classroom, Remind and Class Dojo see strong growth admidst government lockdowns

05. Health and Fitness

It’s not just demand for health and fitness apps, consumer spend hits new high at $36M globally

Consumers set new records for at-home fitness and wellness at 113 Hrs worldwide Mar 22-28

Demand for at-home fitness apps grows

06. Food and Drink

Demand for at-home fitness apps grows

Consumers turn to apps for food and grocery delivery in key markets

Downloads for Walmart Grocery surpasses Amazon

07. Finance

Consumers turn to finance apps amidst economic uncertainty

Time spent in stock market monitoring and trading apps grew 80% amidst market

Robinhood accounted for 40% of time spent in Top 05 stocks/trading apps in the US

08. Business

Leading indicator: Time spent in business apps surges in China

Business apps break downloads records week after week, topping 72M

Conference call apps see surge in US and Europe – the new epicenters for covid-19 outbreaks

Houseparty finds new success in Italy and Spain

09. Social

Social apps fill voids felt during social isolation

Tiktok engagement reaches all-time high in China during lockdown

Snapchat sees user engagement grow in Europe, Asia and North America

Source: App Annie

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